The 2016 Presidential Election was a memorable one. It was almost the one that got us the first female president, but it ended up being the one that gave us Donald Trump. People still haven’t stopped talking about it, and with good reason. But in the midst of all the chaos, you probably missed some important facts about the election itself. Here are three things you didn’t know that will surely interest you!
There was an increase in spending on ads
The year 2016 was marked by the presidential election. But it was an unusual one, in more than one way. During the first three months, the amount of money spent on advertising had already went over $250 million. But where did all that money go? A big chunk of it went on broadcast TV ads. Another chunk went on cable TV ads. And yet another was spent on digital advertising. And while we’re on the subject of digital media…
The person who won wasn’t the one who spent the most
We all know that money plays a big part in presidential elections. After all, you don’t even stand a chance if you don’t have enough to invest in a good advertising strategy. But the 2016 Presidential Election changed all that. It seems that Donald Trump didn’t win because he spent a lot of money on ads. Social platforms were the ones that made him what he is today. This is what experts call “earned media”, and it has nothing to do with traditional advertising strategies.
Google turned out to be a powerful tool in determining the winner
After the election, a study was conducted to determine if there were any correlations between Google searches and the results of the election. It turned out that we could have easily predicted them simply by checking the Google search share of each of the candidates. Donald Trump was the candidate with 56.3% of all Google search results.